Goal:
Drive lead generation, increase online engagement, and optimize digital marketing performance through email, and social media campaigns.

Overview:
The Credit Institute of Canada is a leading organization providing professional development and certification in credit management. My role focused on expanding the institute’s reach, acquiring new leads, and strengthening its online presence through multi-channel digital marketing initiatives.

Strategy & Execution:

• Developed and executed a comprehensive outreach marketing campaign to attract high-quality leads.

• Led email marketing campaigns using Constant Contact, implementing automation to nurture leads and drive engagement, achieving open rates above 40% during key promotions.

• Managed and grew social media presence on LinkedIn, Instagram, Facebook, and X (formerly Twitter), creating engaging content, including videos and infographics, which resulted in up to 100,000 impressions per month.

• Leveraged Google Analytics and web analytics to monitor campaign performance, conduct search data analysis, identify optimization opportunities, and improve key metrics.