Credit institute of canada- outreach marketing specialist

Goal:
Drive lead generation, increase online engagement, and optimize digital marketing performance through email, and social media campaigns.

Overview:
The Credit Institute of Canada is a leading organization providing professional development and certification in credit management. My role focused on expanding the institute’s reach, acquiring new leads, and strengthening its online presence through multi-channel digital marketing initiatives.

Strategy & Execution:

  • Developed and executed a comprehensive outreach marketing campaign to attract high-quality leads.

  • Led email marketing campaigns using Constant Contact, implementing automation to nurture leads and drive engagement, achieving open rates above 40% during key promotions.

  • Managed and grew social media presence on LinkedIn, Instagram, Facebook, and X (formerly Twitter), creating engaging content, including videos and infographics, which resulted in up to 100,000 impressions per month.

  • Leveraged Google Analytics and web analytics to monitor campaign performance, conduct search data analysis, identify optimization opportunities, and improve key metrics.

An informational flyer from the Credit Institute of Canada promoting their Certified Credit Professional (CCP) program with details on online learning, certification recognition, risk management skills, and professional networking. It includes a smiling woman in business attire.

Results

  • Acquired over 7,000 new leads through integrated outreach campaigns

  • Consistently high email engagement with open rates above 40%

  • Significant growth in social media reach and engagement, reaching 100,000 impressions per month